Hard Facts


“Pfeffer and Sutton attack the paradigms that business leaders have grown to treat as truth, revealing the potential harm of superficiality, half-truths, and slogans.  A must read for every business leader.”
—Bob McDonald, Vice Chairmn-Global Operations, Procter and Gamble

“If you have ever wondered whether you can trust what a consultant or author has told you about how to solve a management problem, you absolutely must read this book.”
—Clayton Christensen, Robert and JaneCizik Professor of Business Administration, Harvard Business School, and author of The Innovator’s Dilemma

“Pfeffer and Sutton once again disrobe the emperor of conventional management to reveal the naked truth—companies regularly disregard the evidence in favor of popular platitudes and the truisms of so-called gurus.  The authors’ straightforward solution elevates sound management over sound bites and encourages us to sort fact from fiction to arrive at the best answers to build successful businesses.”
—Randy Komisar, Partner, Kleiner Perkins Caufield & Byers, and author ofThe Monk and the Riddle

Hard Facts, Dangerous Half-Truths, and Total Nonsense is the operating bible for forward-thinking, high-performing leaders.  Pfeffer and Sutton show leaders which advice to take and which to reject, and provide concrete steps that every company can use to gain an advantage over its competitors.
—Ann Rhoades, former VP People, Southwest Airlines; former EVP, JetBlue Airways, President, People Ink

“This book convinced me that the time is ripe for an evidence-based management movement.  Just as medical decisions are better for patients when they are based on sound evidence, this same idea ought to be applied to management.  Understanding the effects of your actions is critical, and both physicians and leaders who take this scientific approach will do a superior job of practicing their craft.”
—David Kessler, M.D., Dean of the School of Medicine and Vice Chancellor for Medical   Affairs, University of California, San Francisco, and former Commissioner, U.S. Food and Drug Administration