“The Knowing-Doing Gap is must reading for us all. Why don’t organizations do more of what they already know they should do? The answer isn’t lack of smart or strategy. Pfeffer and Sutton’s analysis of the companies that get it right is fascinating and right on the money. Now…will we take action?”
—Bob Waterman, Co-author of In Search of Excellence and Author of What America Does Right
“The Internet economy is not simply an evolution in technology—it’s a revolution. The Knowing-Doing Gap will help businesspeople apply their expertise in ways that are well suited for succeeding in this new economy.”
—John Chambers, President and CEO, Cisco Systems, Inc.
“Finally, a book that provides valuable insight into the question, ‘Why do most companies know what to do but so few actually do it?’ It’s not so much about strategy, explain the authors; it’s all about execution. Thank you, Pfeffer and Sutton!”
—Richard M. Kovacevich, President and Chief Executive Officer, Wells Fargo & Company
“The Knowing-Doing Gap reveals the major obstacles to action that confront people in organizations—from CEOs to entry-level professionals. The authors guide practitioners through the labyrinth of organizational roadblocks and help them turn knowledge into action.”
—Deborah Coleman, CEO, Merix Corporation
“Pfeffer and Sutton expose the real reasons businesses fail to compete successfully. The Knowing-Doing Gap is a refreshingly clear guide for turning the learning organization into a doing organization.”
—Howard Behar, President, Starbucks Coffee International
